The following quote about advertising is from David Ogilvy:
Advertising Is All About Selling
I couldn’t agree more with Mr. Ogilvy.
Unfortunately for Ogilvy’s beloved profession, the vast majority of people involved in the production of advertising haven’t ever had to first prove they could make sales to begin with.
Imagine such a requirement for everyone involved in the production advertising: close sales before you produce advertising.
Filed under: Advertising Is All About Selling, David Ogilvy, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency
